Two Jags / Jabs Prescot and the haggler

When you aren’t running the country (Well, I say that. It’s the Deputy Prime Minister. We all know it’s a meaningless post, but we can keep up the pretence for a certain someone’s sake), what’s else is there to do but cash in on your new-found ‘celebrity’.

Meerkats, opera singers, a very confused cartoon (with a recent brand extension into dating?), and the good old haggler carry on fighting it out for our hearts and minds in the 2011  insurance price comparison battleground.

With sly references to his ‘Two Jags’ nickname of old and the brilliant piece of general election campaigning that was punching a voter in the face whilst in front of numerous TV cameras, this execution is clearly aimed at the thinking men and women of the price comparison world.

Surely one of the best use of British celebs* we’ll see in 2011…

Nice work MCBD, keep it up…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And would remind you all never to argue with men from Hull that know how to box…

* term used in its loosest sense