Nostalgia…

Every now and again, it seems like every marketer across our great nation jumps on the nostalgia brandwagon. Tapping into the potentially lucrative (and often latent), fuzzy nostalgic warmth consumers have towards a brand isn’t as easy as it looks. It’s why so many get it badly wrong…

Whilst part of me would love to see a re-make / update of this famous campaign off of the 80’s; part of me thinks that suburban housewife with the skirt that flashes oh so high, should be left well alone as a mark of wife-swapping, 80’s loving, carpet cleaning (not munching), respect…

Iain G. Morrison is a senior marketer in the British tourism industry. And is off to do the shake & vac and put the freshness back…