Nostalgia…

Every now and again, it seems like every marketer across our great nation jumps on the nostalgia brandwagon. Tapping into the potentially lucrative (and often latent), fuzzy nostalgic warmth consumers have towards a brand isn’t as easy as it looks. It’s why so many get it badly wrong…

Whilst part of me would love to see a re-make / update of this famous campaign off of the 80’s; part of me thinks that suburban housewife with the skirt that flashes oh so high, should be left well alone as a mark of wife-swapping, 80’s loving, carpet cleaning (not munching), respect…

Iain G. Morrison is a senior marketer in the British tourism industry. And is off to do the shake & vac and put the freshness back…

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

Tags: , , , , , , , , , ,

About igmorrison

Modern day marketing man, living in an old mans world... If you want to know more about me, visit: www.linkedin.com/in/igmorrison find me on twitter @igmorrison or just leave me a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: