Spotify overpay Lady Gaga…
Saw this on Brandrepublic this morning. And it’s $167 too much if you ask me…
Interesting times ahead for the Spotify brand.
Whilst I still think they are well placed to carve themselves a future in the digital music space, but they are going to be up against some heavy record industry legal muscle…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And an avid lover of Spotify. Even more today than yesterday, but likely not as much as tomorrow (etc).
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Very interesting. Amazing that it’s so little.
Bigger picture though (as you well know) – are these people subsequently downloading (legally) her music or even, and apparently it does still happen, buying her CDs. It’s all about cross-subsidisation to me. It might not be a direct revenue stream but it’s all part of the package which ensures she’s a money-making machine.
Also, what’s the alternative? Not be on Spotify or should Spotify charge more?
Personally I think it’s fascinating to sit back and watch the future of how record companies will make money out of producing music. I’m just glad I don’t have to predict it because it makes internet trends look straightforward…
All of that a side, I think we should start a campaign where everyone NOT buying / downloading her music pays for her to go away…