Spotify overpay Lady Gaga…

Saw this on Brandrepublic this morning.  And it’s $167 too much if you ask me…

Interesting times ahead for the Spotify brand.

Whilst I still think they are well placed to carve themselves a future in the digital music space, but they are going to be up against some heavy record industry legal muscle…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And an avid lover of Spotify. Even more today than yesterday, but likely not as much as tomorrow (etc).

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

Tags: , , , , , ,

About igmorrison

Modern day marketing man, living in an old mans world... If you want to know more about me, visit: www.linkedin.com/in/igmorrison find me on twitter @igmorrison or just leave me a comment.

2 responses to “Spotify overpay Lady Gaga…”

  1. Topher says :

    Very interesting. Amazing that it’s so little.

    Bigger picture though (as you well know) – are these people subsequently downloading (legally) her music or even, and apparently it does still happen, buying her CDs. It’s all about cross-subsidisation to me. It might not be a direct revenue stream but it’s all part of the package which ensures she’s a money-making machine.

    Also, what’s the alternative? Not be on Spotify or should Spotify charge more?
    Personally I think it’s fascinating to sit back and watch the future of how record companies will make money out of producing music. I’m just glad I don’t have to predict it because it makes internet trends look straightforward…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: