The IVF bum pat…
Quite a corking bit of PR this morning from Asda. They’ve announced they’ll sell IVF drugs on a ‘not for profit’ basis.
The cost of a private prescription for IVF medication varies between pharmacies, who are able to charge at their discretion. So, effectively, this represents a bit of a licence to print money at the expense of people desperate to have children.
According to various reports in the press, Asda’s commitment to sell IVF drugs on a ‘not for profit’ basis means that one cycle of treatment would cost £1,171.41, compared to an estimated £1,993.93.
Still pricy, but a potential saving of some £820. Quite a lot of shopping for your average family! Still, some great PR for the brand. I’m not sure if Asda will resurrect the Asda price ‘bum pat’ for an Asda price ‘ovarian pat’ in their next campaign, but I’m sure this news will be a welcome relief for those struggling to conceive.
That said, I’m pretty sure that the demographic you are trying to reach will continue to shop in Waitrose / M&S / Sainsbury’s. But I spose if each customer sticks one or two things in the basket when they pop in…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is off for a G&T with the good Lady Cooke this evening…
Go on. Share me...
Related
Tags: asda, Asda price, asda to sell ivf at cost, bum pat, Iain G. Morrison, Iain Morrison, Iain Morrison VisitBritain, igmorrison, ivf, IVF drugs on a ‘not for profit’ basis, ovarian pat, private prescription for IVF, Sainsbury's, that's asda price, The IVF bum pat, waitrose
About igmorrison
Modern day marketing comms man. If you want to know more about me, visit: www.linkedin.com/in/igmorrison find me on twitter @igmorrison or just leave me a comment.Categories
@igmorrison
Error: Please make sure the Twitter account is public.
Ye olde archive
- April 2015
- March 2015
- November 2014
- February 2014
- January 2014
- December 2013
- April 2013
- October 2012
- September 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009