Fly-fishing…

Remember this little gem from Yellow Pages? Particularly love the aggressive over the top ‘no’ from the man up the ladder 20 seconds in and the fuzzy warm glow at the end…

Really does take me back. And also reminds me how we used to hunt for things before we had google in our i-phone app ridden pockets…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks there’s probably an app for fly-fishing too…

UPDATE: So, they tried to ride the nostalgia bandwagon with this new effort from Day V. Lately. Has all the emotion of a Posh Spice album track in my humble opinion…