They really have churned out some great work in their time.

And, with Nigel Jones at the helm (bloody clever man, was lucky to see him in action in the Claydon Heeley glory days), they SHOULD be destined for greatness in the UK once more…

But, their Christmas card. Well, what can one say about this?

Would they (hand on heart) have recommended this to a client? I am sure what started of as a pointless bit of fun at an internal meeting may actually do them some harm. A senior industry suit told me ‘with ads like that, they could win the DFS account’.

Couldn’t have put it better myself…

It’s already started to rack up negative remarks on YouTube, and as we all know, once that little social snowball at the top of the hill starts rolling, it has the power to take out big guns, buildings (and possibly an exec or two), at the bottom of the hill when disaster strikes.

For a creative agency, this is a really poor Christmas effort.

Sorry Publicis, but I know you are capable of more. I would suggest coming back (very quickly), with something that blows us all out of the water. And please don’t do a Habitat and blame an intern…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And wonders what Campaign will make of this monstrosity…

P.S. I do understand how hard agency Christmas cards are to do if they are to be ‘done properly’. But having seen Steve Harrison turn them (into yet another), award-winning opportunity, this just seems bone idle in comparison…

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About igmorrison

Modern day marketing comms man. If you want to know more about me, visit: find me on twitter @igmorrison or just leave me a comment.

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