It was Apple wot won it!

I saw The Sun’s latest TV offering last night during the X-Factor final ad break. Whilst it didn’t quite hold Superbowl-esque creative offerings (which was a little disappointing given the 20 million audience), I was thoroughly impressed with The Sun’s new spot.

Apple parody aside, this is a lovely TV spot.

Brandrepublic’s voxpops were also somewhat interesting. Given their recent dip in readership (and ongoing well publicised online pricing issues within the sector), it’ll be interesting to see if this does anything to traditional sales.

Iain G. Morrison is a senior marketer in the British Tourism Industry. And will be sticking with guardian.co.uk thank you very much…