I want me some google goggles…

No, I haven’t gone gaga. Not is it the Friday pub lunch Gin talking…

But Google has just cleverly announced a new product for its Android phone that searches using the camera rather than via keywords. Another reason to go android instead of Apple???

At the moment, it can identify landmarks, works of art and products but, according to Google, doesn’t work so well on things like cars, animals or food.

Its in Google Labs at the moment (their experimental testing zone), due to what Google called the “nascence of the technology, and the scope of our ambitions”.

Vic Gundotra, vice-president of engineering at Google, said: “Today you frame and snap a photo to get results, but one day visual search will be as natural as pointing a finger — like a mouse for the real world. Either way we’ve got plenty of work to do, so please download Goggles from Android Market and help us get started.”

As a marketer in the tourism space, this excites me greatly. All this in a week where Google added several new features to search this week, including real time,  and Japanese voice search.

Exciting times ahead…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks these Goggles piss over the 3D ones you used to get in the 80’s…

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About igmorrison

Modern day marketing comms man. If you want to know more about me, visit: www.linkedin.com/in/igmorrison find me on twitter @igmorrison or just leave me a comment.

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