Magic and sparkle…

With woolies gone, M&S Christmas ads have been the ‘benchmark’ for retailers over the past few years. This years effort looks as though it was shot on a camcorder in Canary Wharf.

Whilst I appreciate times are tough, never before has the nation needed a little ‘Magic and sparkle’ at Christmas time (seems there’s more than me that hates them, have a chuckle at this write up).

In my humble opinion, that crown will go to John Lewis this year. Not a celeb in sight. Just a beautifully crafted ad that tugs ever so gently on the heart-strings.

The cover of Guns n’Roses ‘Sweet Child of Mine’ would surely bring a tear to even Slashs’ eye with those happy Christmas kiddies. Well done John Lewis.

Shifting the account to Adam and Eve looks like a wise move (even if the outdoor work could do with some revisions).

Iain Morrison is a senior marketer in the British Tourism Industry. And is starting to think about christmas shopping…