Magic and sparkle…

With woolies gone, M&S Christmas ads have been the ‘benchmark’ for retailers over the past few years. This years effort looks as though it was shot on a camcorder in Canary Wharf.

Whilst I appreciate times are tough, never before has the nation needed a little ‘Magic and sparkle’ at Christmas time (seems there’s more than me that hates them, have a chuckle at this write up).

In my humble opinion, that crown will go to John Lewis this year. Not a celeb in sight. Just a beautifully crafted ad that tugs ever so gently on the heart-strings.

The cover of Guns n’Roses ‘Sweet Child of Mine’ would surely bring a tear to even Slashs’ eye with those happy Christmas kiddies. Well done John Lewis.

Shifting the account to Adam and Eve looks like a wise move (even if the outdoor work could do with some revisions).

Iain Morrison is a senior marketer in the British Tourism Industry. And is starting to think about christmas shopping…

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine


Tags: , , , , , , , , , , , , , , , , , ,

About igmorrison

Modern day marketing comms man. If you want to know more about me, visit: find me on twitter @igmorrison or just leave me a comment.

Trackbacks / Pingbacks

  1. From cradle to grave… « Igmorrison’s Blog - April 27, 2010

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: