Jedward reach dizzier heights…

Having been seconded to Asia, the summer reality TV (Apprentice, X-Factor, Sheep Idol, Shag Island, I’m a non-entity get me out of here etc), have largely passed me by.

Jedward (love them or hate them, I feel remarkably indifferent having not watched this series of X-Factor), really seem to be milking their 15 minutes. Kudos to the comms team at Labour HQ (and the Saatchi boys) for running this over the weekend…

Iain G. Morrison is a senior Marketer in the British Tourism Industry. And thinks Simon Cowell will be grinning all the way to the bank this Christmas…