This Mum aint gone to Iceland…

Mum's gone to Iceland...

So, the team over at Iceland (supermarche, not the country), has dropped Kerry Katona from its ads with immediate effect.

Apparently, they feel it is “impossible” for her to continue in her brand spokesperson role, following recent allegations in the news of the screws, which claimed she took cocaine.

The News of the World secured hidden camera footage apparently showing Katona snorting at home and published the story with the obligatory pictures .

The supermarket chain last night issued the following statement:

“We have been working with Kerry for four years. She has been a successful part of our advertising campaigns, but has also been through some tough times in her personal life. We have always stood by her. However, following the recent allegations, we feel it is impossible for Kerry to continue to work with us. We will continue to try to ensure she gets the most appropriate support, should she require our assistance.”

On paper, fair enough.

The recent campaigns also featured Coleen Nolan (The Nolans were always way too prim and family friendly to touch drugs), and the former caner Jason Donovan. By his own admission, he use to have a BIG drugs problem, and it cost him Kylie, his career, nearly his life. But, the boy made good…

The druggy tag did Kate Moss limited harm when her ‘model in drugs take’ shocker broke. Sure she lost a few contracts, gained a few new ones, and then scooped most of the old ones back. But what Kate has / had going for her was her looks. Her cool.

Kerry is clearly having some form of ongoing mental health issue, and watching her slowly degrade in the public eye is sad. The British public will always champion an underdog, but Kerry really needs to go away. Get clean. Apologise. And come back and do their Crimbo ads next year when all is forgiven.

When you can make us whole again….

Iain is a senior marketer in the British Tourism Industry. And would like to leave you with Atomic Kitten’s one special little pop moment that tickled the top of the charts for a fair old while back in the day…