Obama does it again…

So, it’s time for Obama to nominate a judge to sit on the Supreme court bench.

Said judge only goes and breaks her foot, whoops!.

In this new era of public gushiness (Diana anyone?), the Obama digi-crew have done it again.

They launched a virtual cast  where well-wishers can post messages / write there names, just as you can on real life casts, pledging their support and generating another moment of digital stickyness with brand Obama.

Simple. Sweet. And one hell of a way to gain just a little extra support against the hostile right in getting Supreme Court nominee Judge Sonia Sotomayor where he wants her.

Well done team Obama, you did it again…

Iain Morrison is a senior marketer in the British Tourism Industry. And thinks its almost time to get into politics…