Soapy…

What do:

1) Paedophilia, 2) Alcoholism, 3) Attempted murder on a parent, 4) and most recently, a young muslims foray into a homosexual relationship have in common? (I’m sure Abu Hamza would not approve…)

Why, they’re all headline grabbing attempts by the Beeb scriptwriters to keep the masses watching Easternders of course…

‘Enders is something of an institution, but has lost its way somewhat over the past few years.

I’m still surprised the BBC haven’t adopted more digital marketing techniques to give the show a boost and deepen engagement with its hard-core audience, particularly to help them shape, and input into the show.

But for the meantime, they have another Daily Mail furore ahead… (which will help awareness in the short term at least)

Iain Morrison is a senior marketer in the British Tourism Industry, an Eastenders fan and like all of you, knows nothing beats a good soap death…