Chocolate anyone?
Balloon optional...
Now, I wasn’t keen on the TVC, but this is great piece of work from Cadbury, a home page take-over on MSN UK. Good online display ads are few and far between, but this one is a corker as its;
- Engaging, the playability factor is high (watch lots of people move their ‘brows, just like the ad)
- Technically brilliant, the simple web-cam synch is seamless (at the click of a button, the ad synchs to your webcam, allowing you to show us what you’re made of. If you’d rather, you can watch the kids ‘brows dance instead)
- Simple. The spot has been aped by people from all over (including Lilly Allen / Alan Carr of the Sunday night project, and a host of other celebs). Giving Joe Punter an official brand forum to do the same is a wise move.
Only downside?
Its a bit late, as people have been aping the spot for weeks.
Just spend 5 minutes on youtube and see how many you find. I appreciate Cadbury may have wanted to encourage a second outlet to engage with the brand after the initial wave of interest, but the gap between the TVC launching and this could have been a little shorter…
Still great work that utilises the power of the channel incredibly well.
Iain Morrison is a senior marketer in the British Tourism Industry. And is still sticking with Green and Blacks…
igmorrison's blog 