Raiding the back catalogue

Citroen DS

Nike, Adidas, Fred Perry.

Pick a fashion brand and from time to time, they all raid the back catalogue, and often (for a limited time only to boost sales), release a vintage line. This isn’t only popular with fashion labels, the motor industry also like to hark back to the glory days from time to time…

I am a bit of a petrol head (does conflict with my desire to reduce my carbon footprint, but I’ll save that one for another day!)  and in my mind, Fiat played a blinder with their re-launch of the classic 500 model late last year.

And now, Citroen are launching a new logo supported by a range ’50’s inspired cars. With the automotive industry on it’s knees, I really hope this one pays off for them…

Iain Morrison is a senior marketer in the British Tourism Industry. And would like to encourage you to buy French…