Tag Archive | bad ad

Hotels4u new campaign: Anything for you my Brummie cupcake…

I am not from that there London (although having lived here for over a decade, it would appear I’m a bona fide Londoner).

One thing that still frustrates me as a northerner, is the ongoing lack of regional accents across the media, let alone that advertising landscape. Yes, the soft Celtic tones of the Scots and Irish generally fare well. They are oft’ used for their warm, open, trusting tones. But the Brummies?

Research rarely positions their accent well domestically. And let’s be honest. This new ad campaign from Hotels4u is unlikely to do much to help that view. Yes, they were going for fun. And they’ve probably produced several ads on a very small budget, for which they should be applauded.

But is it annoying? Yes. Is it memorable? Unsure. Does it have the staying power of the annoying Insurance Opera Singer (who they seem to be doing a good job of managing through staged consumer hatred)? I doubt it. Will it work? I guess we’ll see…

But still. Anything for yaaaaaawwww coooopcayyyyke. Can’t wait to see what the Brumlanders make of it…

Iain G. Morrison is a senior marketer in the third sector. And is absolutely not anti-Brummie. bab.

Gold for British Airways?

I’ve been very critical of much of British Airways’ marketing over the past few years. Since they left the Saatchi crew, their work (a little like their service), has been somewhat lacklustre. However much I dislike the campaign personally, all the PR they’re pushing out says it’s working, so who am I to judge? Bravo…

However, this new spot to maximise their Olympic sponsorship isn’t half bad. It’s not brilliant, but it’s a massive improvement on the bilge BBH have been trotting out for them these past few years.

I remain to be convinced they are ready, mind.

I’m a massive supporter of the Games and the economic benefit they’ll bring to Britain in 2012 and beyond. But our creaky infrastructure can barely cope at the best of times, let alone with a glut of additional Games time visitors. I truly hope I’m wrong on that one mind. Time will tell…

Iain G. Morrison will be going for gold this summer. In the gin drinking finals, of course. Good odds on a medal…

This one goes past bad ad onto ‘the wall of shame’…

 

This has to be the worst ad of 2009 to date. By a very, very, very long way…

And the endline, ‘Hello you?’. Just don’t get me started…

Iain Morrison is a senior marketer in the British Tourism Industry. And thinks the panel should relieve Duffy of her Brit awards. Sharpish…

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