Well. It’s been a while since my last post (which ended up in me being cited as a ‘turd slinger’ in The Scotsman. Such pride emanating from the Motherland…
Well, in true Richard & Judy style, we go from tourism turds, to cancer. I was quite critical of last years race for life campaign. Incredibly lacklustre, weak and lacking in any sort of fighting spirit. All the things you and your loved ones need if you are battling cancer. This on the other hand?
It’s on fire.
Full of fight. Aggression. Spirit. Outright refusal to be beaten. And on that note, an extremely subtle (yet clever), use of Kasabian’s track, ‘Underdog’. Everything from the riff, the lyrics and the well cast actors. All oozing aggression from every cancer fighting pore.
Rather nice use of ‘Enter now’ on Youtube too. Bravo CRUK on a phenomenal campaign this year. Up yours indeed, cancer…
Iain G. Morrison is a senior marketing bod that must remember to blog a little more often…
Tourism campaigns can be exceptionally hit or miss. But this one? Well. I’ll let you be the judge. And preferably jury. And then executioner….
Iain G. Morrison loves Scotia. But I’d sooner get on the nearest plane abroad than have a staycation as a result of this Marketing Edinburgh Scottish tourism turd….
Oh British Airways. What has happened to thee?
Gone are the years of your beloved ads. Gone are the days you could lay claim to being the world’s favourite airline. And now, it seems gone are the days where we could hope BBH could start churning out some decent work for you.
After the Facebook chairs turd, we now have this from BA’s . How do they differentiate between their offering and the aggressive low-cost competitors? Which benefits do they really zone in on…
- A greater route network to central airports not miles from where you want to be?
- A focus on their generous Air Miles (well, Avios) scheme that means the more often you fly, the greater the benefits?
- A genuine focus on the superior service offered by their highly trained (and highly paid), cabin crew?
- A poxy piece of lemon in a plastic cup?
It’s not funny. It’s not engaging. It’s a pretend piece of talking lemon in a free drink (big whoop), that in my view, should lead to a serious shake up. Something somewhere just isn’t right.
A freelance journalist was asking his Twitter followers to send in questions for his upcoming interview Sir John Hegarty on Twitter a few months back .
Hand on heart, did he really want any of BBH’s British Airways work on his reel. For some reason, despite acknowledging the question (and passively agreeing with me), he chose not to ask it. I shall leave you all to draw your own conclusions.
Seems everyone on the BA account is too busy zigging…
Iain G. Morrison prefers lime in his gin.
So. The much heralded Facebook ad they release as they hit the 1 billion mark.
When you compare it to the Google work, it’s sorely lacking in emotion. And considering Facebook are master facilitators in the social space, it seems an odd move to disable comments on their Youtube channel…
C-minus Facebook. Please try harder next time…
Iain G. Morrison won’t be rushing out to buy shares in Facebook. Quite yet…
I find a lot of work coming out of the BBH stable these days very hit or miss. Their rather grandiose opinion of themselves isn’t always warranted when you see a lot of the very average work they churn out these days.
But their Google work?
Them at their best. Touching stories. Beautifully told. Engaging. Shareable. More of this please BBH…
Iain G. Morrison rather fancies himself a new man bag…
They have such a rich marketing history, and have churned out some ruddy brilliant TV ads over the years. Their museum (or experience as they like to call it), in Amsterdam is worth a visit. Done some pretty tasty digi-bits in recent years too.
However, there’s so many things wrong with this latest offering. It’s just not funny. Homage elements are drab; uninspired. Bond takes his drinks shaken, not stirred. We all know this. To imagine he’d rock up at the bar and order a beer by brand name? Well, it just doesn’t wash. However much money they’ve wasted on sponsorship.
But the thing that offends me most? It feels an awful lot like a recent Stella ad?
Poor Heineken. Poor…
Iain G. Morrison is a not a fan of beer. He likes gin…
The classic answer to a marketing problem / solution for much of the last century, was advertising. Men don’t wee straight? Then put an ad up in the urinal telling them to pee straight. Presumably, distracting them. And having them piss all over the god damned place.
Some bright spark came along one day and said, nay. An ad isn’t the answer. We need to think differently. Come at the problem from a different angle. Find a new solution. Let’s put stickers of flies all over the centre of the urinal, and give those sloppy gents something to aim at. Result? Man improves aim. Feels like King. Cleaner happy. Everyone wins. Solution to problem much cheaper than multi-mega-bucks global campaign.
I’m not saying advertising doesn’t have it’s place and can’t generate results. But sometimes, it’s just not the answer. This let gem came across my inbox from the Balls loving (Ed, not hairy), @Stevengradidge who shares my view. That. This. Is. Utter. Genius…
Not bad thinking from Leo Burnett. Book burning / Tea Party stupid looking / library saving kudos to them indeed…
Iain G. Morrison loves libraries.
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