#BRANDFAIL OF THE WEEK: Sainsbury’s Christmas Ad

Oh Sainsbury’s.

There is no denying, this is a beautiful piece of work. Absolutely stunning. Emotive without the need for a huge amount of dialogue. Beautifully shot. Moody. Epic in that cinema like way. Credibility lent by a charitable stamp. But…

When all those men who died on the battlefield were sold a vision of a better tomorrow, did that include blatantly using their sacrifice during the Christmas ‘supermarket wars’ to flog a few poxy crackers, prawn rings, booze,  puddings and other overpriced festive tat?

The answer to that, is no. Highly emotive it may be, but it’s also highly disrespectful and tasteless. IGM is not amused…

Iain G. Morrison is a senior marketer in the third sector. And is firmly on Team Penguin this evening… 

BRAND OF THE WEEK: Channel Four. Putin. Sochi. And a very gay mountain…

Channel four use to be edgy. Today, it’s trying too hard to be like channel 5. Programming is dumbing down. But this little beautiful dig at Putin’s lurch back to the Stone Age? Well. It’s rather kick ass…

Iain G. Morrison wishes everyone luck at the Winter Olympics…

Money Supermarket Snoop Dog ad…

This made me laugh out loud. If there was an award for the best car insurance ad of the decade, this MUST be in with a shout. Nice hashtag use on Twitter, with #moneysnoopermarket leading the charge. Pity they didn’t carry it through to the TVC though, but all in?

Sterling work….

Iain G. Morrison is not currently in the market for car insurance…

Hotels4u new campaign: Anything for you my Brummie cupcake…

I am not from that there London (although having lived here for over a decade, it would appear I’m a bona fide Londoner).

One thing that still frustrates me as a northerner, is the ongoing lack of regional accents across the media, let alone that advertising landscape. Yes, the soft Celtic tones of the Scots and Irish generally fare well. They are oft’ used for their warm, open, trusting tones. But the Brummies?

Research rarely positions their accent well domestically. And let’s be honest. This new ad campaign from Hotels4u is unlikely to do much to help that view. Yes, they were going for fun. And they’ve probably produced several ads on a very small budget, for which they should be applauded.

But is it annoying? Yes. Is it memorable? Unsure. Does it have the staying power of the annoying Insurance Opera Singer (who they seem to be doing a good job of managing through staged consumer hatred)? I doubt it. Will it work? I guess we’ll see…

But still. Anything for yaaaaaawwww coooopcayyyyke. Can’t wait to see what the Brumlanders make of it…

Iain G. Morrison is a senior marketer in the third sector. And is absolutely not anti-Brummie. bab.

The Scottish referendum. The SNP. And the politics of the unborn…

Only a politician could stoop this low. Using an as yet unborn foetus to campaign for a ‘Yes’ vote in the upcoming Scottish independence referendum? Tis just poor.

Whilst some of their (uncosted and potentially undeliverable) policies appeal, in an ever globalising world, it’s hard to imagine why 5 million people would want to decouple themselves from a historically successful union.

Still. Salmond and his cronies would no doubt disagree….

Iain G. Morrison is a senior marketer in the third sector. And would not be voting yes (if he still lived north of the border).

Up yours cancer…

Well. It’s been a while since my last post (which ended up in me being cited as a ‘turd slinger’ in The Scotsman. Such pride emanating from the Motherland…

Well, in true Richard & Judy style, we go from tourism turds, to cancer. I was quite critical of last years race for life campaign. Incredibly lacklustre, weak and lacking in any sort of fighting spirit. All the things you and your loved ones need if you are battling cancer. This on the other hand?

It’s on fire.

Full of fight. Aggression. Spirit. Outright refusal to be beaten. And on that note, an extremely subtle (yet clever), use of Kasabian’s track, ‘Underdog’. Everything from the riff, the lyrics and the well cast actors. All oozing aggression from every cancer fighting pore.

Rather nice use of ‘Enter now’ on Youtube too. Bravo CRUK on a phenomenal campaign this year. Up yours indeed, cancer…

Iain G. Morrison is a senior marketing bod that must remember to blog a little more often…

Incredinburgh? Do me a favour…

Tourism campaigns can be exceptionally hit or miss. But this one? Well. I’ll let you be the judge. And preferably jury. And then executioner….

Iain G. Morrison loves Scotia. But I’d sooner get on the nearest plane abroad than have a staycation as a result of this Marketing Edinburgh Scottish tourism turd….

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